We worked with Dublin City based Craft Central to design a brand identity for their specialist craft beer off-licence. The client wanted a distinctive brewery-inspired logo that would separate their offer from the general beer and alcohol retail competitors in their area. We combined hops, a key ingredient in beer, with a map pin in order to tie both their craft beer products and central location together in a clean and simple way.

We also helped them create a number of marketing materials including tote bags, staff clothing and beer cooler bags that matched their new branding.